Tuesday, March 29, 2011

Divided by 13

Divided by 13

Fred Taccone did not start off building amplifiers. A lifelong tinkerer, Fred studied business, electronics, and recording engineering in college while working for Fender and Music Man. After that he was in a successful punk rock band, did freelance recording, and amp repair/mods. Once Fred decided to settle down with his wife in the mid 90’s, he became a full-time amp technician performing repairs, modifications, and tweaks. During this time, Fred had many conversations with guitarists such as Nick Lashley and Corky James. These conversations often came back around to one statement, “I wish I had an amp that would…” Instead of wishing or modifying existing amps to fulfill fanciful desires, Fred just made his own. His first amplifiers were built specifically to fulfill the needs of specific guitarists so they were unique, and one of a kind. After the word spread a bit, he had more and more requests and Divided by 13 was born.

Now, most Divided by 13 amps aren’t your run-of-the mill “classic” designs made better. Fred had the unique vision of taking the best tonal features of classic amplifiers and mixing them together for an all new take on guitar tone. Take the Divided by 13 RSA 23 for example. By combining the powerful voice of a Marshall-style, KT88 driven power amp and the soulful Vox-like tone of an AC30 preamp, this 23-watt powerhouse provides a distinct blend of these classic sounds.

The unique tone of Divided by 13 amps has attracted players from around the world in every genre. Divided by 13 amps can be seen on the stage with powerhouse players like Ronnie Wood, Billy Gibbons, Mark Knopfler, and Elvis Costello as well as rockers like Kevin Shields (My Bloody Valentine), Jordie White (Marilyn Manson, A Perfect Circle), and Billie Joe Armstrong (Green Day). Guitarists, producers, recording engineers; they all insist on having Divided by 13 amps close at hand if not exclusively to bring the public the best guitar tones they possibly can.

In the search for something new and unique (and better than their buddy’s), guitarists spend thousands of dollars and countless hours swapping equipment, selling, buying, and listening. Divided by 13 has the solution to that problem. No matter what the tone you hear in your head is, Divided by 13 has a solution. Yes they are boutique, hand-made, and a little pricey but in relation to legendary amps such as a Dumble, the price is right and the search for tone can finally come to an end with a Divided by 13 amplifier.

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